With one eye on Christmas, this November Piper-Heidsieck—the iconic and audacious Champagne house—debuts its Code Rouge Edition: a bold, limited-edition gift set available exclusively at Selfridges.
With all the playful disobedience you’d expect from Piper-Heidsieck, the case takes the form of a sleek, sculptural red-and-gold package inspired by a vintage fire extinguisher. Finished with polished gold accents and a secure quarter-turn lock, the striking design is emblazoned with a bold invitation: “In case of Champagne emergency, break open case”.
The Champagne itself is Piper-Heidsieck’s Cuvée Brut, the House’s signature vibrant Champagne. Crafted from a blend of Pinot Noir, Meunier, and Chardonnay grapes sourced from over 100 crus across Champagne, this emblematic multi-vintage cuvée is prized for its expressive character and elegant profile.
Bright notes of pear, white peach, citrus, and orange blossom are layered with toasted bread, almonds, and mint – sublimely fresh and harmonious.
“This is Piper-Heidsieck at its boldest,” says Stéphane Decaux, CEO of Piper-Heidsieck. “Piper-Heidsieck lights up life’s celebrations with joy. This uniquely designed set is not just a gift, it becomes a call to celebrate boldly, transforming any occasion into a thrilling experience.”
Piper-Heidsieck has a storied history with collectible design, having collaborated with Jean-Paul Gaultier, Viktor & Rolf and Christian Louboutin, and crafted unforgettable accessories from a lipstick gift box to audio amplifiers.
True to Piper-Heidsieck’s heritage of ‘seriously crafting wines that smile’, the Code Rouge Edition reaffirms the House’s commitment to bucking convention and creating exceptional moments, one bottle at a time. The Code Rouge Edition is available in Selfridges stores and online now, priced at £65.99 per bottle
ABOUT PIPER-HEIDSIECK
The champagne house’s founder, Florens-Louis Heidsieck, was a German businessman who settled in France in the late 1700s. He founded the champagne house in 1785, embarking on his successful mission to ‘seriously crafting wines that smile’.
Piper-Heidsieck owes its success to its bold leadership and pioneering spirit with innovation always remaining at its core. As the Most Awarded Champagne House of the Century1, Piper-Heidsieck has fostered its reputation of wine excellence well beyond the borders of France to reach Champagne lovers in every corner of the globe.
Since 2018, Piper-Heidsieck has been paired perfectly with one of the youngest Chief Winemakers, Émilien Boutillat, who is charged with safeguarding Piper-Heidsieck’s unique philosophy and leading the House into a new sustainable chapter. By holding a dual certification of VDC and HVE2 in its vineyards since 2015 and joining the IWCA3 in 2022, Piper-Heidsieck continues to improve the quality and authenticity of its wines and acknowledges its global responsibility to positively impact the environment through sustainable practices.
In 2022, Piper-Heidsieck was the first Champagne House to become B Corp Certified by joining a community of companies that are leading a global movement to create positive social and environmental impact. The certification reflects the House’s pioneering ethos and daring initiative to be a driving force of change within the Champagne industry.
Piper-Heidsieck champagne is the Icon of Joy. Today, it brings together Champagne drinkers from over 80 countries worldwide, with one bottle popped every six seconds.
1Piper-Heidsieck’s Chief Winemakers received the prestigious title of “Sparkling Winemaker of the Year,” awarded by the International Wine Challenge jury in 2004, 2007, 2008, 2008, 2010, 2011, 2012, 2013, and 2021.
2VDC: Sustainable Viticulture in Champagne / HVE: High Environmental Value
3IWCA: International Wineries for Climate Action
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