The world’s best culinary expertise is now just one question away
World of Mouth launches a digital restaurant concierge built onthe recommendations of 800+ culinary experts.
Restaurant discovery today is dominated by ratings, rankings, paid visibility and fragmented, often anonymous
recommendations across social media. Yet finding a place you’ll actually love remains surprisingly hard. World of
Mouth believes the problem isn’t a lack of information. It’s a lack of trust.
Most restaurant platforms treat
popularity as proof of quality. World of Mouth starts from a different belief: the person behind the recommendation
matters.
Today, the company launches WoM Concierge, a restaurant discovery chat built on recommendations from more
than 800 experts – food writers, chefs, restaurateurs and sommeliers around the world. Users simply describe
what they’re looking for in natural language and receive recommendations backed by named experts.
“Twenty years ago, when you landed in a new city, you called the one person who knew where to eat. We wanted to
recreate that on a global scale. The technology is new, but the behaviour is ancient,” says Kenneth Nars, creative
director and co-founder of World of Mouth.
Ask where to eat pizza in Naples and the Concierge might point you to 10 Diego Vitagliano – one of Massimo
Bottura’s favourite pizzerias – and tell you why it stands out. Ask for a natural wine bar near Tokyo Station or a
traditional spot in Lisbon, and you’ll get the places along with the people behind them.
World of Mouth co-founders Saku Tuominen (CEO) and Kenneth Nars (Creative Director).
“Asking WoM Concierge where to eat feels surprisingly personal – it’s like asking a chef friend who knows all the best
places,” says Santiago Lastra, chef patron at KOL in London.
The core idea is simple: some of the world’s leading voices in food are now one question away.
“We’ve been building our expert community for years, and it’s based on a shared mission. We want to give visibility to
places that deserve to be seen, not to the ones that pay for it,” says Saku Tuominen, CEO and co-founder of World of
Mouth. “With Concierge, we can now do that in a far more personal and useful way.”
WoM Concierge is part of the World of Mouth app. At launch, Concierge is free to try in a web browser and works
anywhere in the world.
“WoM Concierge combines credibility and convenience, but this is only the beginning. We’re fully aware that securing the
table is the wicked problem in this industry. Our plan is to soon add a layer where WoM Concierge not only helps you find
a place, but checks availability and books the table,” says Tuominen.
About World of Mouth
World of Mouth is a global community of restaurant lovers and an app built on thousands of expert recommendations.
Its experts include +800 of some of the biggest names in food, like Albert Adrià, Massimo Bottura, Will Guidara and
Ana Roš.
For more information, visit worldofmouth.app. Press materials and images are available here.
Saku Tuominen
CEO & Co-Founder
[email protected]
Kenneth Nars
Creative Director
[email protected]